Current:Home > MyTom Hanks: Don't fall for "AI version of me" promoting dental plan -FutureWise Finance
Tom Hanks: Don't fall for "AI version of me" promoting dental plan
Fastexy View
Date:2025-04-11 04:23:13
Tom Hanks has warned fans that a dental advertisement seemingly featuring the actor's likeness is not actually him — it's artificial intelligence.
"BEWARE!! There's a video out there promoting some dental plan with an AI version of me," Hanks wrote on Instagram Sunday, including an image of himself that, he said, was computer-generated using artificial intelligence.
"I have nothing to do with it," Hanks added.
The "Asteroid City" star is one of many voices within the film and television industry now speaking openly about the use of AI in media.
"This is something that is literally part and parcel to what's going on in the realm of intellectual property rights right now. This has always been lingering," Hanks said on The Adam Buxton Podcast in May, noting that the rise of artificial technology poses "an artistic challenge" as well as "a legal one."
"Right now, if I wanted to, I could get together and pitch a series of seven movies that would star me in them, in which I would be 32 years old, from now until kingdom come," he said. "Anybody can now recreate themselves at any age they are, by way of AI or deepfake technology. I could be hit by a bus tomorrow and that's it. But my performances can go on and on and on and on, and outside of the understanding that has been done with AI or deepfake. There'll be nothing to tell you that it's not me and me alone."
How artificial intelligence is used in media became a significant point of contention as unionized actors and writers went on strike this year, amid contract negotiations with Hollywood studios. When the writers strike ended in late September, the Writers Guild of America said it had reached a deal that included provisions regarding the use of artificial technology in productions covered by the union's collective bargaining agreement.
Hanks discussed the negotiations in an interview on "CBS Sunday Mornings" shortly after the strike began in the spring.
"The entire industry is at a crossroads, and everybody knows it," he said at the time, adding that "the financial motor has to be completely redefined" to benefit content creators rather than studios alone.
- In:
- AI
- Tom Hanks
veryGood! (8892)
Related
- 'Most Whopper
- Brazilian police are investigating the death of a Manhattan art dealer as a homicide
- Quinta Brunson, Ayo Edebiri and Rhea Seehorn light up the Emmy Awards silver carpet
- 'The streak has ended!' Snow no longer a no-show in major East Coast cities: Live updates
- Tree trimmer dead after getting caught in wood chipper at Florida town hall
- It's so cold, Teslas are struggling to charge in Chicago
- Ayo Edebiri's Message to Her Younger Self Is Refreshingly Relatable
- Guinness World Records suspends ‘oldest dog ever’ title for Portuguese canine during a review
- NFL Week 15 picks straight up and against spread: Bills, Lions put No. 1 seed hopes on line
- Lionel Messi wins 'The Best FIFA' men's player of year award, beating out Mbappe, Haaland
Ranking
- Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
- The 23 Most Fashionable Lululemon Finds That Aren’t Activewear—Sweaters, Bodysuits, Belt Bags, and More
- Vice president Kamala Harris visits South Carolina women's basketball, gets game ball
- North Korea scraps agencies managing relations with South as Kim Jong Un cites hostility with rival
- Pressure on a veteran and senator shows what’s next for those who oppose Trump
- Brazilian police are investigating the death of a Manhattan art dealer as a homicide
- See all the red carpet looks from the 2024 Emmy Awards
- Tina Fey, Amy Poehler riff on 'Mean Girls,' concert that 'got us all pregnant' at Emmys
Recommendation
Trump issues order to ban transgender troops from serving openly in the military
Vandalism probe opened after swastika painted on Philadelphia wall adjacent to Holocaust memorial
32 things we learned from NFL playoffs' wild-card round: More coaching drama to come?
Janet Jackson is going back on tour: See where the superstar is performing this summer
Realtor group picks top 10 housing hot spots for 2025: Did your city make the list?
Quinta Brunson, Ayo Edebiri and Rhea Seehorn light up the Emmy Awards silver carpet
Thai officials, accused of coddling jailed ex-PM, say not calling him ‘inmate’ is standard practice
Christina Applegate makes rare appearance at the 2024 Emmys amid MS, gets standing ovation